London Dance Company

Our Story

Welcome to DAN’S:

Happiest Workout

We wanted to start a revolution and disrupt the dancing industry. So we launched DAN'S.

We're making fitness feel good: Our classes don’t just workout your body – they’re designed to boost your mood. That’s why 95% of our DAN’Sers say they feel the mental benefit of our classes. We’re proud to be home of London’s Happiest Workout.

We're pioneering a new fitness culture: Our exotic studios transport you to the streets of Latin America where the mix of powerhouse Latin beats, authentic culture and the infectious energy give DAN’Sers an immersive, transformative experience.

We’re making fitness truly social: Everyone belongs at DAN’S – no matter where you come from. No experience needed! You come to DAN’S to free your feelings and let go. We are more than a fitness studio. We are a lifestyle.


Becoming London’s Happiest Workout didn’t happen overnight.
Our founder Daniel moved to London from Ecuador, and immediately felt the isolation and loneliness that many feel in our great city. As a proud Latin American, Daniel knew that dance had the transformative power to boost your mood and that fitness should ultimately feel good, so he created DAN’S - to bring people together and lift them up. He brought together leading dance-fitness instructors from across the world to design a cutting-edge dance syllabus to give DAN’Sers a full-body workout and boost their mood through dance. A team of athletes, professional dancers and personal trainers were assembled from Latin America to collaborate with our London team – exchanging knowledge, collaborating on cutting-edge practice and combining skills over two years - to create the world-renowned classes we offer today.



I am not a dancer - I was just one of the millions of people in London working a regular job and struggling to find that inner joy. I’ve always been an active person – I played tennis at a national level when I was younger, but I always felt a lot of activities focused solely on the physical benefits of fitness.

So come and try London’s Happiest Workout and join the DAN’S movement!

Our Ethos

Dance Is

Dance releases active endorphins that stimulate your body, boost your brain function and elevate your mood. Its transformative power has been recognised by anthropologists, physicians and psychologists throughout history. Dance can change your mindset, and that can change your life.

Dance is
for everybody

A symbol for revolution, change and freedom – dance has always been an extension of human expression. Dance does not fit in a box. It does not care what you look like, how long you’ve danced for or how good you think you are. It only cares about your attitude.

Dance is
for life

Dance is not temporary. The feeling from dance is one you’ll carry within you forever. You won’t want to stop, but if you have to - dance will wait for you. It’s with you for life. Dance makes you happier. Join the movement.

dan's with us